Social Marketing Tribe: Dominate Social Marketing

If you have heard of me, chances are it’s because you’ve picked up one of my books, been on one of my hundreds of live webinars or seen me at a live event. That’s my life today, but it’s not where I was just four years ago.

Four years ago I was sleeping on my sister’s couch, dealing with the injury-induced ending of my arena football career and struggling to start my business. Like many of you, I had lots of great ideas and I knew if I could just get them "out there" my business would be a success.
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Traffic Generation Questions: Why Can’t I Just Have One Great Source of Traffic?

By Jeff Herring

Q: Why can’t I just pick one great source of traffic, stick with that, and put all my efforts there?

A: That’s a great question because what you’re getting at is trying to get to ease of use and working smarter instead of harder, working less and getting more results.

The problem is in this age old saying:

“Don’t put all your eggs in one basket.”

The reason why these age-old sayings stay around is there is some wisdom to them.

Here is how it works online. Let’s say you got all your traffic from Facebook. Not a bad source of traffic and certainly one you want to have in your arsenal of traffic. However, if all your traffic came from Facebook, and that was your only source of traffic, you’ve got a problem.

You don’t own Facebook. You don’t own your presence on Facebook. Your presence on Facebook is owned and therefore, controlled by Facebook.

So what happens if they charge part of their rules about traffic, and it doesn’t fit for you or doesn’t work for you. Or even worse, as happened to many, many people, what happens if for some reason, your Facebook account gets shut down, and there goes your one and only source of traffic?

An important business lesson

This is a business lesson I learned years ago when I was a marriage and family therapist in private practice and was building traffic sources. What we call in that business referral sources, where my referrals came from.

I had it made in terms of referrals once I started writing a weekly column for the local newspaper. From ’86 to ’94, I didn’t have the column, had multiple sources of referrals and traffic. Started writing that column, and it became a huge, enormous source of traffic and referrals and I loved it.

One of the best business decisions I ever made though was not to rely on that single source of referral or that single source of traffic because I did not control it. It was controlled by the newspapers. And in a sense, I served at their pleasure.

Although it was only supposed to be for six months to a year, it ended up — it still goes on now nationally and internationally, the local newspaper decided not to run it anymore after 10 years. So what would have happened if I had relied on that as my sole and only source of traffic, and then it dried up?

I would have been in big trouble professionally, but because I had and still maintained, even though I had this one great source of traffic, I still kept all my other sources of traffic working so that when that time came in ’04, and there was no longer that source of traffic, that it was okay. I still had all my other sources of traffic.

So yeah, use one, and maybe it might be your primary one, but always, always, have multiple sources of traffic because then you’re safe.

Another way to think of it is let’s say that you’re going to sit down and have a meal. Your table has one leg. How stable would that table be? Didn’t mean for that to rhyme, but it did. How stable would that table be?

I want to eat at a table with multiple legs and multiple supports. That way, if one gets taken away, that table still has an opportunity to stand. You want it to be the same way with your traffic.

Now here is a great resource of traffic for you: Watch this Webinar about How to Maximize Your YouTube Traffic when you visit http://YouTubeTrafficWebinar.com.

Product Creation Advice – My Top 3 Ways to Effectively Use Twitter For Your Online Business

By Maritza Parra

Twitter is a social networking and micro-blogging service that had been growing at lightning speed with about 5.5 million users at the time of this article. I had no idea what to do once I signed up for my free twitter account. Now I’ve learned what to do and I’m filling up my Teleseminars and my how-to-make-information-products classes with people who came directly from twitter.

Twitter Tip 1: Follow More than just your friends and family.

At first, I was only following one person and couldn’t figure out why in the world anyone would care about random messages about what I was doing and I was sick of hearing all about what he was doing 24/7. I almost (gasp) stopped using twitter altogether because I did not understand it.

Now I follow everyone except those people who look like they might be spammers. By having a lot of followers, every time you send out a message or an invitation to a teleseminar or a new product, those people who are interested in your subject will sign up. More sign ups to your teleseminars means you are building your list community and more customers who can sign up for your products and classes.

Twitter Tip 2: Go to Your Twitter People (Tweeple) when You Need a Boost.

Sometimes you might have a bad day. It’s hard to create products or do much else effectively when you are feeling negative. We all have days like this. I’ve noticed that most people on twitter are extremely positive and caring. If I ever feel discouraged, all I have to do is go to twitter and read some of the posts or interact with my tweeple and I can continue my day with an infusion of inspiration.

Twitter Tip 3: Survey Your Tweeple to See What Kind of Products They Would Buy.

One day I wanted to do a little market research and I decided I would send a survey to my regular list community and the same survey to my twitter followers. I was amazed at the higher responsiveness from my twitter followers compared to my regular list community.

I believe it’s because on twitter people are actively engaged and everyone is flooded with email and many times email is simply ignored. I know I don’t read most of my email or I would never get anything done. I got a huge response from my twitter and they helped me decided which product to create next. I filled up that class with a lot of people from twitter!

And now I would like to invite you to claim your Free Instant Access to my “Easy Product Creation Secrets” Video when you visit http://www.ProductCreationBonus.com. From Maritza Parra – The Product Creation Queen and Easy Online Marketing Training

Engagement Tactics For Social Media

Social media marketing has become an incredible power in the world of online marketing. And why not? With an estimated 65% of Americans reporting that they utilize social media sites, these types of networking hubs have become the perfect place to reach out to any type of audience you wish to target.

Social media sites also allow businesses, big and small, to show a more personal side of their brand. These sites open up different avenues to creatively reach current and potential customers. Many brands put their own videos, photos, articles and even coupons on their social media sites to encourage engagement and boost sales.

However, each of these sites feature different ways to reach out to a broad audience. In order to properly utilize this area of SEO, social media marketing must be approached in a smart and strategic way. Some of the top social media sites include Facebook, Twitter, and Google+. Depending on the type of business you run and the overall goal you have for your social media campaign, not all of these sites may perfectly help you convey your business message and overall philosophy. Below are some brief outlines of what types of marketing campaigns each of these sites works best for, followed by some helpful tips to boost engagement on each specific social media site.

Facebook
Facebook is a social networking site that allows companies to create “Pages” to represent their brand. With the semi-recent transition to the timeline format, Facebook brand pages read almost like a yearbook of accomplishments for the company. Facebook is ideal for companies that are looking to create a more personal and open relationship with their clients. Many companies post photos and videos of new products, employee events and updates to their store. Facebook also allows brands to host contests and conduct polls.

Tips for Engagement
1. Post at the Right Time of Day – Studies have shown that more people are active on Facebook during the weekdays. Many studies have also shown that posting between 11am-4pm EST is the most effective.
2. Ask a Question – Status updates that ask for the opinion of your fans typically illicit more likes and comments. People like to share their thoughts and feel that they have an influence on the brands they love.
3. Utilize Visuals, but Keep it Simple – It’s important to not just make posts that are purely words. Relevant photos, videos, and other graphics have been shown to increase fan engagement. But it is important to keep these posts simple. Fans tend to become less engaged if you post multiple photos in a row, so choose wisely, and give your fans time to enjoy each unique post.

Twitter
Twitter is a 140-character playroom for celebrities, brands, politicians and many others to express their thoughts and promote ideas in a quick and simple way. Twitter gives you the ability to design a personal page with a photo, 140-character biography and complete control over the background wallpaper. Twitter’s simplicity is why so many people use it to quickly catch up on news from friends, their favorite companies and even their horoscope. Twitter is ideal for companies that wish to share quick links back to their website or blog, promotions, and reach particular groups or people through the use of hashtags and direct messaging.

Tips for Engagement
1. Pay Attention to Hashtag Trends – When you are exploring your Twitter homepage, pay special attention to the lower left hand corner of the page. There you will see a small list of terms marked with a “#” and labeled “Trending Now.” These terms are called “hashtags” and they are used to group together tweets sent out on the same topic. Be sure to pay attention to these and when you see any that pertain to your business, include them in a Tweet with a link back to your website.
2. “RT to Support!” – The “Retweet” is a great way to increase engagement and gain more followers. When someone “retweets” something you post, it becomes visible to all of his or her followers, and it can continue to move from there. Adding “RT to Support” or some other variation like #RT or #Retweet will help encourage others to retweet your post and therefore lead to more retweets and visibility for your brand.

Google+
Google+ is an interesting combination of professional and playful. In some ways, it works like Facebook, allowing you to provide status updates and post on your friends’ pages. However, it has some other features unique to Google+ that allow it to be used as a purely professional resource as well. With Google+ you can separate people into different groups making it easy to create targeted messages based on who you want to see them. Google+ is best for companies that wish to target different types of people and also for those looking for a social networking site that combines playful and professional.

Tips for Engagement
1. Use the “Circle” Feature – This feature allows you to group people on your friends list and send specific marketing messages to them.
2. Comment Often – Be sure to engage with others. When someone shares an article pertinent to your industry, thank him or her and share the link on your own page. Hopefully they will return the favor.
3. Be Sure to Checkout Hangouts – Different brands will host video chats or “live-streaming hangouts” to help connect better with fans. Attend often and consider hosting your own.

By utilizing these social media sites for the correct purpose and in the right way, you can significantly impact your online marketing goals. Knowing the direction to go in will help you work smarter, not harder and put you far ahead of the competition.

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Looking For Internet Affiliate Marketing Advantages? Read This

By Benedict Norden

In layman’s term, internet affiliate marketing is simply the sharing of business between online merchants and online sales agents. The former is called the affiliate merchants while the latter is known as affiliates. The sharing of profit in this program is done in accordance to online sale, website hits and website registrations. This practice is famed today due to its attractive benefits. Some of them are the following.

Immeasurable Opportunities To Earn – Buying online continues to provide a reliable source of income for many as consumers enjoy the convenience it provides. Unlike traditional marketing, this program permits promotion of different kinds of products and services. With the use of many websites, online affiliate marketing can bring more merchandise to more people in various industries. Although it sounds easy, it must be dealt with utmost efforts so that desirable results may be quickly achieved.

Flexible Work Hours – All the efforts that this money-making scheme involves can be done in the comfort of your own home. All you need is a reliable internet connection and the basic marketing skills that will make you survive against competition. By working in your preferred hours, you can enjoy making time for other personal activities. Although this has not provided millions to the majority of its practitioners, it continues to give a good sum of income which is usually higher than a nine-to-five monthly wage.

No Monetary Risks – Internet affiliate marketing as well as SEO videos marketing is open to all who have the interest to promote their chosen brand. Signing up is for free. No money for capital or investment is required. Thus, you don’t have to worry about losing a fortune.

No Need To Create Your Own Product – This goes for the affiliates or marketers. All they have to do is promote the website of their chosen brand or merchant. The merchant himself provides all promotional materials for the marketers’ use. The collection of money, shipping of products, creation of SEO videos and customer service are all managed by the business owner. These, by all means, do not need require your advertising expertise.

Absence Of Interview Sessions – Business owners need not spend time screening qualified affiliates or marketers. All they have to do is require interested individuals to properly sign up online affiliate forms. If they understand the terms and conditions and oblige themselves to market your brand, then you can let them start right away. Goodbye to interview sessions that take much time to complete. Merchants can have that extra time working on the increase of their profits.

Easy Modification In Techniques – Internet affiliate marketing easily adapts to the changes happening in the cyberspace especially with regards to the niche it represents. Online marketers and social media practitioners are keen in observing the trends that their customers follow. With this, they get an idea on how to better offer affiliate products or services to respective consumers. When such a practice is pursued, sites visits convert to sales and profits increase. Both the business owners and marketers enjoy limitless profits heading their way.

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Is Social Media Overload Damaging Your Business?

Now we all know that being internet marketers we cannot ignore social media, but this is our take on how you don’t let it run and potentially ruin your life and keep your sanity at the same time, there’s important points here…

Social media is truly wonderful. It’s changing the Internet and all that we do online. In fact, experts say it’s going to be the new way we find information. So long, Google!

The only trouble is that it sucks you in and keeps you distracted. Everybody says to themselves, ‘Aw, I can’t really get into Twitter.’ But once you give it a try, you’re hooked instantly. It’s like the first hit of some super-addictive drug.

Before you decide to delete your accounts in frustration, wait. You CAN get a handle on social media overload. Take it from me. I’m a recovering social media-aholic myself.

Turn It Off

The first step is to garner the strength to simply turn it off. Don’t leave Facebook, Twitter or any other social media sites on while you’re doing something else. Only use them when you’re really using them.

The reason this is hard to do is that you can easily tell yourself you’re multitasking. Take it from me, I know a number of big name productivity experts and they’ve all told me the same thing – don’t multi-task. It destroys your focus, and if you’re doing it with social media, it’s even worse.

Log Out

Don’t just close those windows; log out of your account. There are two benefits to this. One is that you have to log in whenever you want to check to see what’s new. That’s just one more hoop you have to jump through in order to access your account and it really helps.

The other reason is that if you’re surfing the web logged in, you’ll end up on pages that are integrated with Facebook or other sites. You’ll think it’s an article, but when you click on it, it’s actually a Facebook page. Then, you’ll see your notifications waiting for you at the top and you’ll be checking those instead of getting work done.

Turn off Notifications

Speaking of notifications, I recommend turning all of them off. Set it so that your social media sites don’t send you emails for any reason whatsoever. Otherwise, every email check will also be a social media check.

Schedule Your Time

What I find works well for me is to schedule my social media time. I decide on a set number of minutes and stick to that. For example, I’ll spend no more than 20 minutes on Twitter. Then, work that into your schedule at some certain time of day.

These little social media sessions make great breaks from all the other work you have to do.

Socialize with Purpose

If you’re using social media for your business, treat it like that. When you log on, focus on specific tasks that need to be done. For example, if you need to update your followers that you’ve posted a new blog post, do that. Don’t get distracted and led astray by somebody else’s post or an unrelated message.

Social media is dangerous but we can all manage our addiction if we’re strong. Give yourself time to indulge in social media sites but make sure you don’t let them distract you from your important work.

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Internet Marketing Confusion

In some ways Internet marketing is easier today than it used to be, and in others it’s more difficult. The confusion starts in actually defining what Internet marketing is.

A simple definition of Internet marketing is the marketing of products or services over the Internet. Of course today this entails many more opportunities to promote than there used to be even 10 years ago.

I actually started a blog back in 2005. Prior to that I used discussion forums, article marketing, and email marketing as my primary forms of Internet marketing to make money.

When I blog I also bookmark my blog posts using OnlyWire. This creates a link in social directories that OnlyWire submits to.

Search engines spider social directories every day. When they find this link it brings them back to my blog.

Over time these backlinks help my blog rank higher for various keyword phrases on the search engines. This is a good form of Internet marketing for everyone to be doing as search engines love fresh blog content.

Today social media, including social networking sites such as Facebook and Twitter, are very popular. So is marketing via video on shared video sites such as You Tube.

If you set up a separate business page on your Facebook account. As you build up Facebook friends any post you make on your wall can be viewed by your friends.

The trick in doing this form of Internet marketing is to not spend all your time promoting products and services. You also want to interact with your friends on a personal level and build relationships with them.

Email marketing is also Internet marketing. Building a list and sending out email is one way that large Internet marketers make money online everyday.

Having a large responsive list is one of the best assets an Internet business can have. Being able to send out offers directly to it whenever you want to create some cash flow is a great thing to do.

You can also use your email list to drive traffic back to your blog. Whenever you make a blog update you can send out a short email with a link back to your blog and use your subscribers as a traffic generation tool.

There is no right or wrong way to promote online. Internet marketing can be whatever works for you.

The key is to master 1 or 2 Internet marketing strategies and really focus on them before taking on anything new. I certainly would suggest social media including social networking and blogging as much as possible.

Social Media Marketing Tips For The Inexperienced

If you have, or plan on having, a website that is used to generate a steady income, you will need to learn how to use social media marketing to your advantage. It is one of the most popular and powerful methods of getting your name across the web and bringing faithful customers in, time after time.

Add buttons to your social media profiles everywhere, as well as an RSS feed of your updates if you wish. Make sure this appears on your website, blog, emails and signature when you leave comments. You should also add links to your other profiles on social networks and encourage people to find you on more than one site.

Try to make it so that all of your social networking sites are connected with one another. This is good so that everything you say reaches your entire audience. A good example of this is changing your settings so that everything that you post on Twitter is automatically posted on your Facebook as well.

Social media is one of the biggest marketing tools in today’s world. Implementing social media into your email marketing campaign could prove very beneficial to the success of your business. Have a sign up form for your business page on a social media site, and use your social media site in the body of your email marketing message.

Social Media

Be sure that your content is interesting and unique, so that other social media users will want to share it with others. People succeed by using social media, but only if their content sticks out from others. If you are out of ideas, you can always find inspiration online or from family and friends.

If you are using article marketing, consider adding an RSS feed to link your most recent content to your social media profile. This is an easy way to increase viewership on new content, because RSS feeds will automatically update your news stream with a link to your recently published article.

Social Media Marketing

To maximize the effectiveness of your social media marketing campaign. Try and focus on the most popular social media websites such as Twitter, Google Plus and Facebook. By focusing your resources, you can create more tailored campaigns, which have a better likelihood of generating sales and growing your business.

One rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers over do it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you’re always bombarding them with messages!

Social Media Marketing Strategy

Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.

It is important while running a social media marketing campaign, to respond to comments and reviews in a timely manner, and to always maintain a high level of professionalism. This could be make or break for you in social media efforts. You must respond to negative comments and reviews if you want to go the distance. If you don’t, your reputation WILL be harmed. Respond to these comments quickly, find out why the customer is not satisfied, and offer a solution.

You will notice it begin with a small influx of traffic and then, the effect will spread outwards, pulling in customers from all corners of your targeted area. If done properly and with a good product, they will continue to come back and recommend their friends for further business, when in need.

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Important Advice For Using Social Media Marketing

The demand for social media marketing is a sign of the times. While classic internet marketing strategies still bring people success, social media marketing is often necessary to keep your traffic statistics from dwindling. If you are not sure where to start with social media marketing, the following advice should be of assistance to you.

If you are using your social media to advertise an existing business, especially one that is based online, make sure you include the link to your website. It is astonishing how many people don’t include a link to their own site. Getting those who find you to click over to your site is a great way to introduce them to all you have to offer.

To help you make the most of your social media marketing campaign, ensure your always posting fresh and exciting content. Social media users check their profiles very regularly and will have an appetite for new content if it is intriguing and relevant to them. By captivating these potential customers, you can increase your sales tremendously.

Social Media

If you are going into the social media marketing, you have to be able to deal with the negativity that can be associated with it. It is great when your followers love your products and company, but you have to deal with the negative side also. Do not turn your back on it but face it head on and help those customers who are unhappy.

Do not post irrelevant and trivial posts on your social media profiles. Always keep your posts professional and relevant. No one cares that you got a new cell phone, or that you are standing in line at the movies. These trivial posts should be reserved for your own personal profile, not your business profile.

Social Media Marketing

Before you choose a company to assist you in your social media marketing campaign, be sure that they openly use two-way. Knowing that they do will give you the confidence in their ability to handle your problems and respond to them accordingly. Check their social media pages, and verify that they respect their clients enough to respond to their pages.

When using social media marketing, you may have to adjust and refresh your objective and goals on a regular basis, so that you can stay on target. The conversations may take your marketing down unexpected paths, so it is best to re-evaluate the direction it is going on a regular basis and adjust accordingly.

Social Media Marketing Strategy

Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.

It is crucial to reply to comments and reviews as soon as possible, and with a professional tone. This strategy can turn a failed campaign into an incredibly successful one; unfortunately, if you don’t employ it, your otherwise perfect campaign may flop. It is very important to communicate regarding any reviews, especially if they are negative. If you don’t, negative posts will take on a life of their own. However, a fast and proper response can actually make you look good, because it shows you care.

As you can see, social media marketing is not difficult or even tedious. In fact, social media marketing is a wonderful way to provide an enriching interactive advertising experience for your customers. If you thoughtfully implement the above advice, you will enjoy fresh and continued success from your advertising efforts.

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