By Hannah Du Plessis
You probably know that someone is searching for your product or service online right now. Will they find you?
If not, you need to look at your content.
The first thing you need to do is make sure you understand who you want to find you. Is it a teenager? A Grandma? A man in his thirties? A woman in her forties?
Once you know that, you need to ask the following questions:
a) What is their current challenge or problem?
b) Why hasn’t been addressed or solved yet?
c) What solutions are available?
d) Now that you know it – what is different now?
e) What action should you take RIGHT NOW?
Now you can write a sales letter that addresses the challenge and offer a solution. Once you’ve written it, you should:
a) Make sure you have emotional reasons to buy.
b) Make sure you have bullet points, guarantees, bonuses, close
c) Make sure your sales letter gives social proof and credibility: testimonials, facts, case studies, reviews by expert, market data and stats
d) Add cliff hangers, emotional response subliminal commands; Finally – don’t sell on the logic – replace your logical angles with emotional ones.
Remember people buying decisions are emotional decisions backed up by logic.
You need to write as if you’re talking to a friend. This will build a relationship with your prospect.
Here are ways to find content:
1. Write down the top ten frequently asked questions about your product or service
2. Write the top questions that you know a potential client should be asking. Now you can give your prospect your point of difference.
3. Record 10 – 15 videos, one for each question.
4. Record 4 videos on the following:
a) Introduction video: A short introduction about you, your company and the main benefit of doing business with you. At the end of each video, you tell people where to go to get all 15 videos.
b) A video that gives your visitor an offer to get all your videos in one package.
c) A “Thank You” Video that will go on your “thank you” page. This will prompt them to click on the confirmation link in the email.
d) A promotional video. This will promote your main product or service.
5. Make a lead capture page. This is where you’re going to send people to before they watch your video.
6. Upload your videos to as many video websites such as YouTube, social bookmarking, social networks and blogs as possible.
Your content needs to be good enough to attract prospective customers who will find you when they search for you.
Good content will also attract natural links, helping you rank higher in the search engines. That’s why good copywriting needs to tune in to the needs, wants and desires of your target market.
The same compelling reasons that prompt people to buy should also cause other people to link from their websites and add that content to bookmarking and social media websites. Providing benefits to your reader is what it is all about. Good content is king from a search engines’ perspective.
For more information about internet marketing and search engine optimisation, visit Attraction Marketing