How To Create Compelling Content For Your Website

By Hannah Du Plessis

You probably know that someone is searching for your product or service online right now. Will they find you?

If not, you need to look at your content.

The first thing you need to do is make sure you understand who you want to find you. Is it a teenager? A Grandma? A man in his thirties? A woman in her forties?

Once you know that, you need to ask the following questions:

a) What is their current challenge or problem?

b) Why hasn’t been addressed or solved yet?

c) What solutions are available?

d) Now that you know it – what is different now?

e) What action should you take RIGHT NOW?

Now you can write a sales letter that addresses the challenge and offer a solution. Once you’ve written it, you should:

a) Make sure you have emotional reasons to buy.

b) Make sure you have bullet points, guarantees, bonuses, close

c) Make sure your sales letter gives social proof and credibility: testimonials, facts, case studies, reviews by expert, market data and stats

d) Add cliff hangers, emotional response subliminal commands; Finally – don’t sell on the logic – replace your logical angles with emotional ones.

Remember people buying decisions are emotional decisions backed up by logic.

You need to write as if you’re talking to a friend. This will build a relationship with your prospect.

Here are ways to find content:

1. Write down the top ten frequently asked questions about your product or service

2. Write the top questions that you know a potential client should be asking. Now you can give your prospect your point of difference.

3. Record 10 – 15 videos, one for each question.

4. Record 4 videos on the following:

a) Introduction video: A short introduction about you, your company and the main benefit of doing business with you. At the end of each video, you tell people where to go to get all 15 videos.

b) A video that gives your visitor an offer to get all your videos in one package.

c) A “Thank You” Video that will go on your “thank you” page. This will prompt them to click on the confirmation link in the email.

d) A promotional video. This will promote your main product or service.

5. Make a lead capture page. This is where you’re going to send people to before they watch your video.

6. Upload your videos to as many video websites such as YouTube, social bookmarking, social networks and blogs as possible.

Your content needs to be good enough to attract prospective customers who will find you when they search for you.

Good content will also attract natural links, helping you rank higher in the search engines. That’s why good copywriting needs to tune in to the needs, wants and desires of your target market.

The same compelling reasons that prompt people to buy should also cause other people to link from their websites and add that content to bookmarking and social media websites. Providing benefits to your reader is what it is all about. Good content is king from a search engines’ perspective.

For more information about internet marketing and search engine optimisation, visit Attraction Marketing

How To Become An Expert In Internet Marketing

By Unnah Mitchels

Internet marketing comes in many different forms. Some are quite simple and some are based on complicated algorithms but the thing they all have in common is success for business. This article sets forth many ideas and possibilities for the business owner, through internet marketing that can bring great success for minimal investment.

Make the most out of sub-headlines. Sub-headlines on your website capture the attention of your visitors and can prolong the duration of their visits. Lots of people don’t have the time or patience to read an entire sales letter. Sub-headlines let the skimmers know exactly where the information that they are seeking is on your site.

Think visually. Yes, you are trying to sell a product or service, but think about it: how many times have you stayed on a website that you couldn’t stand to look at? Make your website clean and attractive so that people will stay long enough to look at what you have to offer.

Don’t be afraid to try new internet marketing strategies. Often these ideas do not pay off right away, so do not get discouraged. When you first try something new, do not let the instant results or lack thereof determine whether you will continue with this way of marketing on the internet.

Find other businesses you can work with and offer a package deal. Do not do this with businesses you are competing with. Consider this as an opportunity for you to reach out to a larger audience. Your products will be advertised by one or more other business to their customers.

Hire someone or find volunteers to test your site before you launch it publicly in order to cut back on massive errors. Everyone from video game designers to car manufacturers always has test runs of their products. A big game release will be in beta tested for years before it is finally released to the public. You should take at least a few days and have people test your site for function and ask for feedback.

When marketing a product using a website, provide a link to your privacy policy and contact information on every page. This will make your site seem more professional, as most corporate websites do this. Also, it makes you seem more trustworthy, since your potential customers won’t have to hunt around in order to find ways to contact you.

Never be a pitch-filled salesman. To gain credibility, do not try to sell your audience anything. Simply write your articles to the best of your ability, and allow your reader to decide if they should buy anything based on that. Give away freebies, either information or item-wise, to show your readers that you desire them even if they don’t buy anything.

Just as stated in the beginning of this article, internet marketing can absolutely improve sales for any type of business. As long as you know what you are doing, you are ready to get the sales you want. Take the information you have obtained from this article, and get where you want to be with internet marketing.

There are more in-depth information concerning online marketing. You may come across them over the internet. And in case you are also residing in the Philippines, kindly visit:

Improving Your Rankings With Up To Date SEO Techniques

The world of online marketing continues to change weekly. Search engine optimization techniques are constantly being changed to ensure that only natural efforts are recognized. One thing can be said to be constant and true with SEO and that is that it is constantly evolving. You must keep up with the trends in SEO to maximize your websites online presence. One way that can help you achieve this is taking part in the variety of social media aspects that surround our current marketing efforts.

More tips for effective SEO:

Content Of Value: It is important that your original website is filled with useful content and kept up to date. Quality content is one way that helps search engine rank your site and build links. One great way to keep the information on your site is to add quality content to an onsite blog. This shows search engines that your site is being built upon weekly and that it is being kept fresh and the information viable.

Title Tags: Title tags should not be viewed as a minor element to your website. It is important that they are effective at describing the page in ten words or less. The most effective title tags contain small, easy to understand words that are useful in telling visitors about the site page before even clicking into the page.

Performing Keywords: Short keyword phrases that highlight what you hope to be known online for should be highlighted throughout the content, tags and META descriptions of your website. The les general the term the more effective your search engine results will be. For instance, if you are someone who specializes in handicap construction for the home a search for home improvement could send a number of visitors to your site but not seeking the specialized home improvements you specialize in. Instead a good keyword phrase would be barrier free handicap ramps. Anyone typing in this key phrase is looking exactly for you and not for a kitchen handyman which could come up if only using the phrase home improvements.

Build Quality Links: The one thing you don’t want is to build the links to your site in a manner that the search engines could contrive as unnatural. It is important that the growth and linking of your site happens naturally. It is not wise to take part in schemes that promise to have your site ranked within weeks. Companies promising this probably use unnatural ranking techniques that give quick results which later disappear when the site has been black listed for using unfair ranking techniques.

Social Media: As previously mentioned, participation in social media is not optional in today’s business world. Facebook, Twitter, LinkedIn and Google plus are all musts. It is not only important to have them but to use them and update them frequently. Onsite blogs that are followed by other sites and people via their social media outlets also improve your search rankings.

Search engine optimization is a must for the survival and growth of your online presence. Ranking well within top search engines will get increased traffic to your site. The more targeted prospects are when they reach your site the more likely they are to need and want your product or service. Keep up on target keywords to ensure you are maximizing this type of traffic while minimizing the general traffic to your site. You want people visiting that are specifically looking for you. With target keywords/phrases, improved content, quality title tags and social media success should be yours.

Search Engine Optimization Tips For Every Webmaster

With the right amount of knowledge, you will be able to efficiently increase web traffic through optimization of your website. Take a few minutes to read over the advice about search engine optimization that is listed below.

Try to put yourself in the shoes of someone searching for your site, and then choose keywords based on which terms they would use. Keywords should be in the title and in the text. Do not over use them because this can cause your site to be labeled as spam by the search engines

Make the most of your title tags to ensure that search engines correctly interpret the purpose of your site. When making title tags, keep the character count under 60. Most search engines don’t display anything past that number. They favor the first 60 characters, as well, giving less weight to words past that.

Before you attempt to start incorporating search engine optimization techniques, you should set up web analytics. If you purchase the software ahead of time, you can see which tactics are successful and then alter things if you need to.

Consider asking a website with trusted content to link with your site. Non-profits and educational websites are perfect for this. Search engines look at results from these sites differently and rank them higher because they are considered reputable sources of information. You want to have pertinent, well-written information so that your site is featured by reliable, authoritative websites. Do not fill your site with garbage. Make sure your site has value to others.

To get hyperlinks to your website, make comments on blogs. If you deliver a well-written and appropriate piece of writing, the blog owner may allow you to have your link there. Don’t spam blogs unrelated to your business with links to your site. When commenting on blogs, make sure your posts are relevant and informative. Being educated in your subject matter means your comments, including your links, will be accepted on a number of blogs.

Creating engaging, fresh content is very important when you are trying to maintain a high ranking on a search engine. To attract traffic, you need to provide information that is different from that on other sites and other Web pages. When you give information that is relevant, new people will come back around more often.

Focus on optimizing your entire website, down to your links, by using keywords, keyword phrases and long-tail keywords focused on your targeted niche. Continue to add content that focus on your main and long-tail keywords, as well as articles that are relevant. Your keywords can also be included in the links and titles. This helps your site to appear higher.

To improve SEO, use specific keywords throughout the entire article. If you include keywords that are relevant to your article’s subject matter, search engines will be more likely to find it. Therefore, it’s easier for readers who may be trying to locate your articles. You should try to include a keyword in your titles, summaries and have it sprinkled 4 to 5 in the body of your article.

You have probably realized that you need to alter your website now. Take the points offered in this article and integrate them into your website improvement plan. The next step will be to sit back and watch your business grow.

Helpful Suggestions For Achieving Search Engine Optimization Success

Website success begins with search engine optimization. If you want to outrank your competition in search engines, you need to learn all you can about search engine optimization. For the best results, you should know all the tricks behind search engine optimization. The following article will help you harness this power while telling you what to avoid when utilizing search engine optimization.

Use product feeds to broaden your customer base, increase traffic, and enhance your online presence. Images, prices, services, and products available can be included in feeds. Make submissions to shopping comparison sites and all of the major search engines. Customers interested in the area of business you represent can subscribe through a feed reader.

When you link your site you need a viable anchor tag. A common example of poor anchor text is “click here”. This anchor text contributes nothing to your search rank. Crawling spiders will notice you if you use the correct keywords for anchor text.

Avoid filling your entire page with links. Make links blend in to the webpage. Pages with links tend to be ranked poorly by search engines. Your content will be more professional looking, and it will be in context for search engines if you incorporate your links into your articles naturally.

SEO is a type of marketing strategy. Increase your search engine rankings by strategically placing keywords and phrases. This will get people to your site and bring you more business. Also easily add robots. txt file and applying it to the root directory. This will not let the search engine find certain things that are on your website.

If your visitor spends a lot of time on your page it will increase your rank. Add what Vincent Flanders calls “heroin content” to your site so that people will hang around and shoot up your content rather than leave your site.

A domain name that is used gives your site a better ranking, so do this if you want to already have a high page rank. Older domain names are given more recognition than newer ones with search engines. Search for recently dropped domains, and see if any of the names will work for your new site.

Keep the content of your website user-friendly. In order to climb up the page ranks, you need to include accessibility features and optimize your website for text-to-speech readers. It is important that your site is designed to attract the attention of both your viewers and the search engines.

Don’t post pages that are too similar to each other. Give specific attention to titles and subtitles on each page. Titles are critical to proper search engine optimization. Make sure you add your keywords to the titles on your website.

Putting your website in a prime place to be found is what search engine optimization is all about. The article you have just read gave you multiple tips on how to make this happen for you. Applying these simple tricks will get your website noticed in no time, so increase your traffic today!

Exactly What Are Deep Links?

Search Engine Optimization includes lots of different terms and concepts that not everyone understands. One of the terms that turns up but can commonly be forgotten in link building is the concept known as Deep Links. Deep links are a fairly easy idea to understand though. And they are great for search marketing.

Basically deep linking works like this. Just as people use different techniques such as article marketing, website directories, social bookmarking and so on to construct links to a websites homepage these same methods can be used to build deep links to the material within a web site.

Suppose for instance your website has a lot of material within it that you might want people to know about. Articles, posts or products you may have for sale. All of this content exists on different web pages which includes URL’s all of their own. Building deep links to these separate web pages instead of linking to your home page is known as deep linking.

So why might we want to link to pages on a website other than the home page. Well the why is rather simple. And it is key to search marketing.

There are lots of reasons people might wish to check out your site and often one of those reasons exists on the webpages within the web site. Your material is just what they may be looking for not just your home page. Take into consideration that every web page within your site is really simply yet another doorway that lets individuals come in and go to you. For websites that focus on subject matter such as magazine sites most of their traffic actually comes through the post webpages and not the home page. These back doors drive enormous quantities of traffic to lots of sites and nearly any sort of web site can benefit from deep links to the subject matter within.

Building deep links is about creating links to webpages within a website but just what it is really about is carrying website visitors in through the back entrance. Not everybody should enter through the front door. The important thing is to get them to come through a door in the first place.

So the concept of deep linking can not be forgotten when promoting a web site and its contents. Subject matter has consistently been a key factor to creating website traffic however simply having the content is not enough. You need to expose that website subject matter to as many people as feasible. Building deep links will certainly help you expose that material to search engines and you’ll promptly discover your back doors being opened up a lot.

Improving Your Search Engine Placement Using These Top Six Tips

Most people searching the Internet these days have no idea when they place a keyword or phrase in the search box how Google, or any other search engine, choose what sites to show as results. It may seem like a mystery however, there is a lot that goes into determining what ranking a website is. When looking to get your company’s website on the front page of any major search engine it is wise to have an understanding of what it takes to get it there.

The world of search engine placement is complex. Optimizing your website for the best search engine placement takes an understanding of exactly what search engines are looking for in websites on the front page. If you hire a professional search engine optimization team of experts that promises instant results turn the other way. Top search engine rankings come from a well designed website, a backend with supportive Meta tag, link building and time.

Here are some key elements to help companies in the quest for optimal website search engine placement.

The first aspect I will begin with is the website itself. A company must focus on building an easy to use, informative website. Text within the website must contain accurate information containing keywords specific to the websites topic.

The next element of the website that must be in sync is not even a visible element. The Meta tags used to describe your site must be accurate and contain key terms that you are looking to be ranked for. It is important to include cities, states and different ways to paraphrase your topic coded into the backend of the site. This makes the site relevant to the search engines and in term helps to index your site.

As mentioned above key anchor text linking back to your website is important. The words used to promote your site should be terms that will continually be linked back to your site. Your site should contain the chosen keywords as will the links outside of the site used to drive traffic to your site.

The more “popular” your site is the better it will do in search engines as well. This being said, what does that really mean? What this tells us is that if your site is mentioned or linked on other well ranked pages throughout the Internet than their ranks link to you bring the popularity of you site up as well. Pages are ranked using a system of 1-10. The higher the page rankings you have and your site is linked to the better search engine rankings you will have.

Time also helps in ranking your website. With time and keeping the information on the website relevant you will improve your search engine rankings. With time and patience this will work to improve your web presence.

When building a site take into consideration that adding a link back to the home page from each page within your site. This will also help with search engine placement.

Keywords are a one of the most important elements to have high search engine rankings. When choosing keywords to focus each page of your website around ensure ultimate success by also adding all of these into the home page of your website. The home page is your website summary and therefore should act as one.

There is a lot that goes into having a website place well amongst search engines. Your search engine placement is key to the growth of your business online. People don’t look past the first page to find what they are searching for. If your site is good however missing elements in any way you can find yourself on the fifth page of the search engine. This will do nothing for the growth of your business online. The goal in search engine rankings is to land on the first page. Follow the steps above or look for professionals who specialize in search engine placement and see growth, with time, in your websites rankings.

For more information on search engine placement, SEO or internet marketing visit today where you will find useful information regarding search engine optimiazation.

Why Hiring A Search Engine Consultant Is Essential For Online Business Owners

When you first start any type of online business, one of the most important tasks that you will need to perform is finding a reliable search engine consultant.

A search engine consultant is essentially someone who is able to perform a technique on your website known as “Search Engine Optimization” – or “SEO” for short. Search engine optimization is a key element to ensuring that your website is able to be found within search engines; such as Google, Bing, and Yahoo.

Search engine optimization specialists will optimize the code of your website, which is mostly not visible to the user that is browsing your website. Although the user will see text content on your website, SEO involves optimizing the internal HTML code that is only read by search engines. In addition, the search engine specialist will also perform tasks such as adding backlinks to the website. Essentially, backlinks are relevant links that connect with your website, which provide a higher “Page Rank” within Google. When your website obtains a higher page rank, you also gain a higher search result ranking for your keyword. This will help to ensure that your website receives a fair amount of traffic from search engines.

Within one year, over 95% of new internet businesses fail. Although the business may have a great product and a professional website, the business must receive a large amount of traffic in order to sustain online business. Hiring a SEO expert for your new online business is similar to hiring a marketing expert for a new retail store. The marketing expert helps to draw customers to the store, just as a SEO expert helps to draw potential customers to your website.

If a business does not hire a SEO consultant, the business will be faced with an alternative to free traffic (organic search results) such as PPC (Pay-Per-Click Advertising) and banner advertisements. This is very costly for any business, and may eventually lead to the business’ bankruptcy, and ultimately, their closure. When a business receives free traffic from search engines on a consistent basis, the business is much more likely to succeed in the online marketplace.

When you seek a search engine expert to perform optimization on your new online business, you should consider the fact that optimization for search engines is an ongoing process. Don’t accept the hype of companies who claim to optimize your website – and leave you to the “wrath of luck” in search engine rankings. SEO must be performed on a consistent basis to help ensure that your website will gain and maintain rankings on a consistent basis.

Hiring a search engine expert can sometimes feel like a difficult task. After all, many SEO companies claim the same benefits, but many are in the same boat as most internet businesses – one of the 95% that ultimately fail. Choose a company or an expert that has proven success, happy clients, and a professional and long-term track record. Without a doubt, this is one of the most important decisions that you will ever make for your new online business.

You Will Recognize That The Websites You Link To Can Make A Difference

By Kathy Jenkins

If you wish to get top search engine ranking your Internet site will be judged on a number of aspects. The initial thing is that the keywords you have throughout your site will make a big difference in your rankings. Something else you’ll need for your web page is lots of links pointing back to your web page. In this article we are going to be speaking about why who you link to will also matter for your search engine rankings and pagerank.

There are many different elements employed by Google to figure out a websites position and while some are recognized many of them are not. And one of these things which men and women know is that who you link to either can help or hurt your pagerank with Google along with your rankings in the search engines. Linking to particular websites that Google considers a bad site is an issue that is not going to enable you to rank your site well. By linking to a website, Google feels that you think that it is a good website that individuals would want to visit, however if Google has banned this website, this will count as a strike against your site. At this time Google may ban your site just for linking to that website, or at a minimum they will move your web page in their search engine results so no one is ever going to find it.

Of course the exact opposite is actually also true. While this is pretty much well known, I actually went out and put this to the test. The result for every site I tried this on led to better rankings each time for each website I did this with. There was no fixed increase, as a number of sites would move only a couple of placements while other sites would jump pages at one time.

The quickest way to do this will be to simply embed a link from a You Tube video straight into your website. Incorporating a You Tube video is actually an element that helps your site in two ways, first Google loves sites with video and secondly you will end up setting up a link that points to You Tube. Also you can just include a link to Google directly, as I found that this strategy also helps. In the event you add these things to your sites, within a week or so you ought to notice a boost in your search positions.

Another thing you’ll not want to forget about is that linking to poor Internet sites can hurt your rankings. Before swapping links with any site it is highly recommended to check on Google to find out if the website that wants to trade links shows up in Google to begin with. The website itself could have been banned from the Google search engine, which is precisely why it is not indexed. This doesn’t necessarily indicate that the site was banned it could just be that it’s a relatively new site and Google has not indexed this site in their results yet. Either way the link isn’t going to be doing you any good so don’t exchange links with websites that are not listed in Google.

Kathy Jenkins writes about Website Links along with Mother of Bride Speech . To know more about Mother of the Bride Speeches click here.

Effective Search Engine Marketing Starts With Targeting The Right Keywords

You will always have an opportunity to make money online as long as people surf the Internet. Search engine marketing is one way strategy that continues to work well. If you want to make money this way it starts with targeting the right keywords .

Your goal with search engine marketing is to rank as high as you can on page 1 for your targeted keyword phrase. In this article we will offer a few tips on targeting the right keywords to increase your chances of a high ranking for that phrase.

1. Market Samauri. This is hands down the best keyword research tool on the Internet today.

You can use it to find how many times a keyword is being searched online. You can also analyze those keyword phrases to see how much competition there are for them.

If you’re going to monetize your site with Google Adsense you can see what the cost per click is for that phrase. You can also use this keyword research tool to do other things including monetizing your site in other ways, and finding content for your site.

2. Relevancy. Some people make the mistake of trying to do too much with their site.

From a marketing standpoint you want to know the best keyword phrases that relate to the theme of your site. This will help you build webpages around those keyword phrases.

3. Longtail keywords. This is a term that came about as people begin to type in longer keyword phrases into the search box.

People have become very specific in how they use the Internet to search. Now they will use phrases that are more than three words. Some people will type in longer phrases that could be as long as 10 words or more.

The advantage from a search engine marketing standpoint is these longtail keyword phrases are easier to rank for. There is less competition for these phrases when you market them the correct way.

One way to do that is to build webpages around them. Then hyperlink the longtail keyword phrases in various ways including article marketing and blogging.

I like to use Submit Your Article which is an excellent article submission service. They also have a blog network that you can hyperlink your longtail keyword phrases for any keyword phrase in the text of the article itself.

These are a few tips on targeting keywords for effective search engine marketing. Using the right tool, developing relevant keywords, and building a longtail keyword list are all effective ways to rank higher on the search engines.