By Winston Takeda
Did you hear about that carrot farmer that figured out a way to get his vegetables half an inch longer? Neither did I. Did you hear about what that Olympic athlete tweeted that landed her in hot water? So did everybody else. See a pattern here? Of course you do. People are naturally drawn to controversy. That means if you want to get more people reading your articles, then write about controversial topics. This is the surest way to get your articles to go viral, get millions of clicks on your resource box links, and make tons of sales from your website. Of course, you’ve got to be careful. If you go to far, everybody will hate you and hack into your site and destroy everything. In this article, you’re going to learn exactly how to create the right kind of controversy.
One thing to be careful of are opinions that many other people don’t share. What you’re looking for is an opinion that sharply divides people, but one where there are roughly equal number of folks on both side. That way you’ll have at least half of the people in your corner rallying behind you. When choosing a topic to write about, think of your self as a bookie. You want an equal number of action on both sides of the equation. All you need is the juice, and you’re home free.
How do you choose these topics? Surf the forums that are related to your niche, and check out the threads with the most replies. These are generally the hotly contested items. Choose one side that you agree with, and then start to research it. Reading all of the replies on that particular forum is a great place to start.
When it comes time to express your opinion, do so in no uncertain terms. Don’t go so far as dissing anybody in particular who’s got a different opinion, but make it clear that you have no idea how anybody could think differently than you. For example, if you think organic traffic is better than paid traffic, make sure you make it absolutely clear that anybody would be completely nuts to pay a cent for any visitor to their website. That way, the organic traffic people will be fully in your corner, while the PPC crowd will be hot to argue with you.
Naturally, you’re going to create a lot of passion among people who agree with you. They’re going to be likely to click on your links. However, you’d be surprised how many will click on your link just to find out what you’re all about. If you’ve got a decent landing page that explains your product in terms that are respectful to both sides, then you’ll get a lot of conversions from both sides of the aisle.
When you careful choose your topics, and offer a strong opinion, you will get plenty of traffic. So long as you’ve got a halfway decent website with a halfway decent offer, you’ll make plenty of money.
To make the most of your efforts, you’ve got to have the best landing page possible. One of the hottest methods around is to have a video landing pages. These are widely known to convert truckloads of readers into customers.