By Winston Takeda
If you’ve got a website, then you likely know what “bounce rate” is. It’s the percentage of people who come to your site, look around on only one page, and then go somewhere else. The higher the bounce rate, the less chance you have of selling something. Another important metrics is percent of new visitors that come to your site. If you’ve got a high percentage of new visitors, and a high bounce rate, than can only mean one thing. Many new folks are finding your site, having a look around, and leave before long. In short, you’re getting plenty of traffic, but they aren’t sticking around very long. The secret in selling things online is getting your visitors to come back again and again.
Think about it. If you visit a site, read a few articles, and think to yourself, “Wow, this is pretty cool, I should bookmark this,” then there’s a good chance you’ll buy something from that site or buy something that’s recommended from that site. In this article, you’ll learn some tips on how to increase your return visitors.
The first thing you’ll need is some kind of site map. This will make it easy for visitors to find their way around. If people get lost easily, they won’t have a very good time, and they won’t likely come back. On the other hand, if they can always find their way around, and find those pages they really like without too much trouble, then you’re in business.
Instead of having pages filled with text, make sure you’ve got plenty of interesting pictures. Pictures that are related to your product and services can go a long ways in generating interest. Also, consider putting up some videos as well. You can either make videos yourself, or find some interesting ones that are non-product specific. That way, your readers will have a lot more to keep them occupied.
The content you do create should be compelling and interesting. Don’t be afraid to share your opinions. Also, invite comments from readers. Ask open ended questions in your articles and invite readers to respond. And when they do, make sure you engage them. There’s nothing more enticing than a blog that’s filled with lots of lively comments. This gives you plenty of social proof, which can help you sell pretty much anything.
It’s always a good idea to give away valuable information for free. Don’t just recycle the same stuff people can find on other sites. Give away something for free, and this will trigger the psychological factor of reciprocity. This will make it much more likely that people buy things from you.
When you follow these tips. you’ll have a lot more chance that you’ll be successful. Just keep on working at it, and you’ll have a huge income stream in no time.
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