By Mark Anastasi
We had a record 256 optins yesterday, since we started our little listbuilding experiment two months ago.
Traffic to my blog was 14,571 visitors in June, and has increased 40% to 20,404 visitors in July. I’m aiming for over 10,000 visitors a day to my blog, in due course.
(the last few days I’ve been getting 1,400+ visitors a day to my blog)
By the way, I hope you enjoyed yesterday’s webinar where Brian showed us his ‘speed-cash’ strategy. 502 of my clients and readers registered for that specific webinar.
After the webinar, my friend Steven Essa chimed in as well and reminded me of his own ‘speed-cash’ strategy. You may remember this example from my book.
“I made $18,000 in 90 minutes, without a website, a list, or a product, thanks to a ‘Joint Venture Webinar’!”
Steven used to play the guitar in a heavy metal band in Los Angeles. He later worked briefly in a car-repair shop and then worked for a real estate investor.
One day he attended a seminar about Internet marketing, and it changed his life.
Let me share with you the story of Steven’s first ever ‘webinar joint venture’ deal (a great ‘speed-cash’ strategy), in his own words:
“A little while after attending my first ever Internet marketing seminar and learning about how webinars worked, a friend of mine put me in touch with a lady she knew, who could use my help.
I got in touch with her and it turned out she was a barrister, and that she had a law-related product she wanted to sell to her database of 1,000 people.
I found out that she had never emailed her list before, nor sold anything to them. Instead, her plan was to travel around Australia to deliver seminars and sell her offer.
I strongly advised against doing seminars because I knew that the costs, time and logistics involved in running seminars were horrendous.
Instead I suggested she did a webinar.
Her business partner strongly disagreed, but after a few more conversations I got her around to my way of thinking.
I explained to her that if she did a webinar…
• There was no cost to her,
• It would only take 1-2 hours of her time,
• She could reach a GLOBAL audience with her offer! (unlike a small, local audience)
I had a ‘GoToWebinar’ account, so I knew how to set up a webinar (it is so easy it’s a joke).
So here is what I proposed to her:
• She would create a $3,000 offer for her audience
• I’ll set up the webinar through my GoToWebinar account
• I’ll write the copy for the webinar registration page
• I’ll write and send out the emails to her list
• I’ll interview her during the webinar
• I’ll arrange to collect the money (we share proceeds 50-50)
She agreed to this joint venture.
The result: Out of 1,000 people on her list 60 people attended the webinar and we generated $18,000 in sales in one hour.
I was not surprised because this webinar marketing business model was so leveraged, so comfortable, so easy for people to run and people to participate in, it had everything going for it.”
In the above example, Steven followed the simple 4-step process
1. Decided on his target market: small business owners.
2. Found out what they wanted: to make more sales.
3. Created a solution for them: promoting a live webinar to the client’s mailing list, by using his Gotowebinar account.
4. He then marketed his SOLUTION to his TARGET MARKET.
He had an irresistible offer, with a great pitch (his marketing ‘hook’) that got his prospective clients very excited:
“I will help you sell MORE of your product or service at ZERO cost to you.”
MARK ANASTASI is an Internet entrepreneur and founder of the Inspired Marketing Group. Organizing events such as The Traffic Generation Summit, The Millionaire Bootcamp for Women, and The Passive Income Summit, he has trained over 12,000 entrepreneurs around the world since 2005. Want more? Grab my free reports and videos on http://www.laptopmillionaire.tv/blog