By Don Hastie
Most marketers make this HUGE mistake!
They abandon their blog when things get overwhelming.
Why is this a HUGE mistake? Because a blog is your most effective marketing tool by helping you:
To very quickly improve your writing skills To grow your lists To develop a meaningful, lasting, relationship with your lists To continually promote yourself to a dedicated audience
Here’s my tips for staying on track…
1. Focus on the content
To fully and quickly promote yourself you need to consider/do all of this… Write and promote blog posts, build links, promote on Twitter, create Facebook fan pages, experiment with PPC ads, RSS feeds, create eBooks, etc.
Trying to do everything above would be possible, and it could help your blog, but it would also burn you out quickly. No wonder so many people feel totally overwhelmed when they see such a list.
Don’t fret though; simply focus on the core activity only which is writing content.
If you only have time for one task, use it to write content. Continue to build a body of posts, even if you don’t publish them all at the same time. I find that when I’m in writing mode I can churn out articles and blog posts quickly. Then when I find that I’ve got a little more time on my hands because I’ve got some stock blog posts written I’ll then use that time to promote my best posts.
If you write great content and even just promote it slightly your blog will grow naturally, search engines will index the pages and you won’t lose your marbles!
2. KEY POINT: Have fun with it
This is essential and it’s one of the reasons why I always say you should ideally chose a niche or topic that you have a passion or healthy interest in.
You need to have fun with your blog, or else you’ll lose the motivation to keep it alive it very quickly. Whilst it is possible, if you pick a niche only to make money you’ll find it painful to write the content no matter what.
Some people say they’ll do anything it takes to make it work but at the slightest obstacle they throw in the towel.
Don’t let this be you!
While it’s good to give technical / instructional content… it’s generally very bland and boring to read. So think about ways to liven it up. I’ve written so much about including stories in your marketing and content.
Pay attention… this is a winning tactic that builds relationships and keeps readers engaged and more importantly buying!
3. Set milestones
What get’s measured gets done. That is why milestones are important.
They allow you to track the progress of your blog, and once you see things are getting better, you’ll get motivated to keep working on the blog. Examples of milestones you could set:
To reach 1,000 daily page views To reach 1,000 RSS subscribers To write a post that will receive 20 comments
It’s funny how much you can get achieved in a relatively short period of time if you set yourself a goal. Let me give you a current example:
Diane and I have recently set a goal to cruise around Cape Horn at the Southern tip of Chile, South America. So we sat down and built a list of things we also wanted to do whilst over there… Visit Peru, Chile, Falkland Islands, Argentina, Uruguay, Brazil. Having set out the structure, we then added the detail and the list of things to do grew and grew.
Several travel agents told us it couldn’t be scheduled. Even specialist tour operators couldn’t arrange it, (seems they like an easy life), mainly because we wanted first or business class flights.
Not taking “No” for an answer, we split the tasks between us and set a goal to have it all booked by 1st September. On the evening of 2nd September 2012 we had everything booked just as we wanted it. We depart on January 20th 2103 for a fantastic five-week holiday in South America including a 14-night cruise around the Cape from Santiago in Chile to Buenos Aires in Argentina.
This demonstrates how by setting goals you build desire to get things done and also tells a personal story that keeps your reader engaged as I mentioned in point 2.
4. Monetize it
Like it or not, money is a very strong motivator… We need lots for our next cruise holiday because we travel first-class and use top hotels.
WARNING: Don’t expect to get rich overnight. It takes time and persistence but you will get there.
Remember: Once you get started and stick to your schedule it becomes a virtuous cycle. One where you write more and better content to make more money, and the more money you make the more motivated you become to write more and better content.
Finally, everyone can blog. It’s very easy to do and it should form an absolute cornerstone to your online marketing efforts.
Don Hastie invites you to watch his free online-training webinar on making money online so you can quit your day job someday soon. This is a proven process, used by the top group of internet marketers that provides, money, freedom and time.
To watch the free online webinar training, and to see hundreds of other free tips, strategies and advice visit: www.internetproductsreviewed.com