Show Up

We tend to get so tethered to our electronic devices that we forget we have a body, a face, a voice, a physical presence.

When you are looking for ways to get your message out there, think about unhooking from your mouse, putting your phone on airplane mode, and getting out and shaking someone’s hand.

There are groups, like the Chamber of Commerce, Rotary Club, or civic associations that offer opportunities to do exactly what you are staring at your computer trying to figure out how to do!

Load up with your business cards (remember those?). Spark up a conversation, and be ready to sing out your elevator speech. But don’t lecture. Imagine a ping pong volley. Keep the interest bouncing form the other to you and back to the other again. The same enjoyment of a good volley can be had in conversation and will leave the other with a good association about you.

So the message for today is simply to show up. Let yourself be seen, heard, and awaken in others a curiosity about what you have to offer. Follow that up with phone call to reconnect. Get your message out there!

How To Make SMS Marketing Double Your Conversion Rates

Lots of folks think that SMS marketing is old news. This is really surprising to me considering that more and more people are using mobile devices! SMS can really work for you, but it’s all about knowing your audience well and offering them things they really want.

Think about it – everybody has a mobile phone. Most people carry them with them constantly. While we check our email whenever we’ve got a computer handy, the phone is always on and always taking calls.

It’s reported that 95% of text messages are opened in the 4 minutes after they’re received. Compare that to PC e-mail’s 20%! Text messaging also has drastically less spam because of tighter government regulations.

SMS allows you to get up-close and personal with your target market. Most of us only get texts from friends and family. If you have a good relationship with your subscribers, you’re included in this group.

What You Can Do With SMS Marketing

Most people use SMS marketing to make offers to their subscribers. These are either coupons that they get by sending a keyword to a shortcode, or they’re links to special deals on the company’s website. However, there are lots of other ways you can use SMS and here are just a few:

– Notices of webinars and teleseminars.

– Reminders for appointments or limited time offers that are ending soon.

– High-end sales follow-ups.

– Notifications of special events.

– Billing reminders.

…And a whole lot more. The potential for using SMS marketing is virtually limitless.

Getting Subscribers

The first and most challenging part is getting subscribers. The way it works is that you do an SMS marketing campaign and people opt-in to receive special deals. You should never send texts to people who haven’t opted in. It’s spamming and it can get you into trouble.

And NEVER buy a list. This is one of the worst ideas that has ever come about in the Internet marketing world. You can buy a list of 40,000 and get 0 results.

When people sign up for your SMS list, it’s just like when they sign up for your email list. They want you to send them promotions. They’re already sold on your products and services and they’re waiting for your texts!

You can have a sign up form on your website, do it offline in your store or place of business, advertise it to your email list, tell everybody on your social media sites, etc.

How SMS Marketing Works

Text messages have to be really short. In a way, this is much easier for you. You don’t have to hire a copywriter to create a 160-character message! Tell them about your deal and call them to action. That’s all it takes.

The old way, which is still used today, is to send out shortcodes and keywords. A shortcode is a short phone number. If they want the deal, they send a text message to the shortcode with nothing but the keyword. Then, they get the coupon or whatever else you’re offering them.

Nowadays, lots of people include a link that directs them to their mobile site. This is for smartphones and other devices that can view websites. This gives you a lot more flexibility and it’s easier to integrate with your PC marketing.

You can now also send MMS – multimedia messaging service – messages to smartphones, which have larger viewing screens and the capability to play movies or audio.

Getting Started

It all starts with finding a mobile marketing service provider. They handle sending the texts for you. Services are priced according to packages usually, so decide how much you need. Check out their delivery rates and test out their service before you buy. You should also make sure they offer support in case you have any problems.

SMS marketing is a more intimate way to build a relationship with your market. The key to making it work is to really know them well and understand what they want. Offer them good deals – the exact deals they’re looking for – and you’ll see your conversion rates climb.

Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Get my FREE MP3 Download Interview With Top Internet Marketer & FREE 94 page Free Special Report –
Available at =>
http://www.startinternetmarketingonline.com

How To Get More Hours In The Day – Time Management Tips For Internet Marketers

Making a living as an Internet marketer working online is awesome. You have no boss breathing down your neck. You don’t have work hours, a time clock, or stupid office rules. Terrific I hear you say, certainly for Sam & myself that’s the goal we are heading for, but its all about discipline and commitment which I know sounds really boring and not what you want to hear, but believe me there’s more internet marketers ‘scratching’ a living because they find it too difficult to adhere to the rules, so ….

Yes this is truly a wonderful way to make a living – as long as you can stop playing XBox and watching YouTube videos long enough to get something done!

With no boss telling you to get off Facebook and get to work, how do you push yourself to get things done? Time management skills are essential when you’re your own boss, and especially when you’re online.

Get Goal Oriented

It’s important to start each day by making a list of tasks to be accomplished and goals to be reached. Put the highest-priority or most time-sensitive tasks at the top and work your way down. We need goals in order to stay on task, and it gives you a little reward when you cross these tasks off your to-do list.

And when it gets late in the day and your energy’s starting to wane, don’t be afraid to let a few things go until tomorrow. Don’t beat yourself up for letting things slide a little. Only burn the midnight oil when you really have to.

Stay Realistic

When making your daily plan, it’s important to be realistic. You can’t create a quality blog or website in 20 minutes, and you can’t write 75 articles in one day. Keep things reasonable or you’ll never feel like you’re getting things done.

But what if you don’t know how long these tasks take? If you don’t know, you can always time yourself. As you spend more time working at home, you’ll start getting a better feel for how long it takes to accomplish things.

Eliminate Distractions

Here is where most of us have trouble. When you’re working, shut down your email, your Skype, your Twitter and Facebook, and everything else that takes your mind off the task at hand.

In fact, a great time management technique is to actually schedule these distractions just like you schedule work. Designate a set amount of time each day for forums, social media and email. You can use these to break up your day.

The 30/30-Minute Work Cycle

There’s a method called the 30/30 Minute Work Cycle – you work for 30 minutes with intense concentration, and then relax, slack or do something else for 30 minutes. The idea is that only working 30 minutes at a stretch keeps you focused and all of those breaks help you recharge.

Develop a system like this that works for you. 30/30 is pretty generous with the slacking time. I’d recommend something more like an hour of work followed by 20 minutes of break. Experiment with it and see what works for you.

The Timer Method

Whether you do something like the 30/30 cycle or not, use a timer for your work time. Even if you don’t care how much time you’re working, just the action of setting a timer psychologically gets you on task. When the timer goes off, you’re on break.

Take Lots Of Breaks

No matter what kind of schedule you create, make sure there are plenty of breaks. During these breaks get away from the computer and rest, walk around or do something physical. It gives your eyes a rest and keeps you from burning out before you’re done with everything.

Finally, reward yourself often. Whenever you complete a task or when the day is done, give yourself something nice to day, ‘you did a good job today.’ Believe me it works!!

Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Get my FREE MP3 Download Interview With Top Internet Marketer & FREE 94 page Free Special Report –
Available at =>
http://www.startinternetmarketingonline.com

How To Use Podcast Directories To Promote Your Online Business

Here’s just another marketing method to get your teeth into. Podcasts I hear you say with trepidation, “what are they, how do they work and how do I make them?” All valid questions and concerns but its like so many things relating to the internet that at first glace look pretty scary and the initial reaction is “I can’t do that!” And sure this article just covers the opportunity in a brief way & you’ll need to do a bit more research, but honestly once you get your head around it – you’ll wonder why you didn’t do it before, trust me and read on……

What’s a Podcast? A podcast is an internet channel used to communicate. It’s like a niche-specific radio station. Podcast directories are similar to article directories, but people subscribe to them. When you submit your podcasts here, they go out to all the directory’s subscribers.

The cool thing about podcast directories is that there’s a built-in audience who are already interested in your niche. You can use these directories to show your expertise, advertise your products or services, brand yourself and generate leads. If you do it right and offer high quality information, you’ll have a community of loyal listeners tuning in every week.

How To Create Podcasts

To make quality podcasts, all you need is a computer, a microphone and some type of recording software. Record your podcast and save it to MP3 format; now, it’s ready to submit.

You can use your articles or other web content as a script. Or you can use it as an outline and just talk about your topic. The important thing is just to offer quality information and make it valuable for your listeners.

Each directory has different submission rules, but most of them allow you to create a description. Optimize that for your keywords and make it something that will draw them in. Some directories work like social networking sites, so you can interact with other users and create communities and groups.

When you’re looking for directories to use, be sure to read their terms of use because each is different.

Tips For Creating Great Podcasts

To make a good podcast, all you really need to do is talk. That’s it. But, I’d recommend including some intro music and maybe outro music. This kind of brands your podcasts and also makes them smoother. It’s kind of abrupt when it just suddenly starts with somebody talking.

Once you’ve got your podcast action going, stick to your schedule and be consistent. Just like a radio show, podcasts are usually daily, weekly, or monthly. Before you even get started, decide on this schedule based on how committed you’re going to be. Your listeners will be expecting regular shows.

One great way to create excellent high-quality podcasts with little fuss and bother is to interview people in your niche. It’s a win-win situation – interviewing a known name in your niche will get people tuning in to check out your podcast; and the person you’re interviewing gets some exposure and a chance to build their authority out of the deal.

Finally, market your podcasts. Let everybody know on your list, website and social media sites when the next show is going to be. Once you get started making podcasts, it’s a lot of fun!

And here’s a list of the best podcast directories to get you started:

Podcasting News’ Podcast Directory – www.podcastingnews.com/forum/links.php Podcast Alley – www.podcastalley.com/ Odeo.com – www.odeo.com iPodder.org – www.ipodder.org/ PodcastPickle – www.podcastpickle.com/ Digital Podcast – www.digitalpodcast.com/ PodcastDirectory.com – podcastdirectory.com/ iPodderX – ipodderx.com/ Learn Out Loud – www.learnoutloud.com/Podcast-Directory Public Radio Fan – www.publicradiofan.com/podcasts.html

So there you are, get stuck and get podcasting, just another marketing avenue you really should be utilising, let us know how you get on…

Toby Russell offers tried and tested methods to help you succeed on line.Hear his Exclusive Interview with Top Internet marketer revealing His Secrets to start & profit online plus his 94 page popular Free Special Report, available at =>
http://www.startinternetmarketingonline.com

My Top 7 Essential SEO Plugins For WordPress Blogs

Hi there now for many of us, especially starting out the easiest and quickest way is to set up a blog covering your particular niche. Providing you post regularly and have your blog constructed correctly you’re sure to get a stream of traffic, but building that traffic flow is all about having the correct plugins, today you’ll discover my top 7 you absolutely need to max out your blog so here goes …..

There are tons of SEO plugins that you can put on your blog. Plugins are helpful for you and they enhance your site’s user experience. The only problem is that it’s really easy to go crazy with your plugins and turn your nice, clean blog into a total monster.

Here are 7 essential plugins that most Internet marketers use for their blogs.

All In One SEO

This is probably the most popular SEO plugin for WordPress. As the name suggests, it takes care of all of your blog’s optimization needs, including doing your meta-tags for you, optimizing your titles, fine tuning your links and more. You can use it straight out of the box or tweak and fine-tune to your liking.

FacePress

What happens when you mash together Facebook and WordPress? You get FacePress. This is a plugin that you can use for integrating Facebook and your blog. You can add a like button to your posts so people can share instantly with friends on Facebook. People can also comment and sign in to your blog using their Facebook IDs.

Tweet This

Tweet This is another essential social media integration plugin. They can instantly tweet your post to everybody they know on Twitter, which is great for boosting your blog’s readership.

WP-Cache

This is a plugin that helps you save server space. It converts all of your pages into static HTML files and shows these static pages to visitors. Your PHP site is only used when they want to sign in or comment. WordPress PHP is heavier, so this saves space.

OnlyWire

OnlyWire gives you tools and services for submitting your posts to other sites. It synchronizes your blog with social media sites Facebook, Twitter, StumbleUpon, Digg and a bunch more. It just takes one click and your post goes out to all of them.

Related Posts

This is the plugin that shows you other posts that are similar to the one your visitor is looking at. It keeps them surfing your blog. It uses your tags to generate a short list of clickable links leading to related posts.

SEO Smart Links

SEO Smart Links is a free plugin that automatically creates links within your blog. It chooses relevant keywords that have appeared in your other posts and automatically links them all together. You can use it out of the box or customize it and choose keywords and URLs. Smart Links is a great time saver.

Of course there are lots more, but these 7 are the essentials. With just these 7, you can save lots of time on mundane SEO tasks and reach a bigger audience by making it easier for your readers to share.

Toby Russell offers tried and tested methods to help you succeed on line.Hear my Exclusive Interview with Top Internet marketer revealing His Secrets to start & profit online plus my 94 page popular Free Special Report, available at =>
http://www.startinternetmarketingonline.com

Tell The World About Your Online Business By Press Releases

New methods of traffic generation come and go. What worked a few months ago may not work at all today to generate traffic leads. But there’s one tried and true method that has been used for decades to generate leads, long before online marketing even existed – press releases.

A press release is a statement to the media announcing something that’s newsworthy. This newsworthy item may be an actual piece of news (‘Today, the president of Zanzibar announced that…’) or it could be letting the media know about an awesome new website and its high quality services. In other words, yours! If written well and submitted to the right channels, press releases can get you lots of visibility and traffic.

How To Write A Press Release

Writing press releases is a bit different from creating web content. Start by thinking about what’s newsworthy about your site, products or services. It’s good to start with some kind of ‘story’ that would be like a news item. The headline tells the story briefly and draws the reader in so that they read the rest, where you expand on the story and explain how your business can help.

There’s a certain format that has to be followed when writing press releases. There’s a headline, a sub-headline and a body of several paragraphs. At the end is your contact information including the URL of your site. Press releases should only be one page.

While you’re presenting a ‘news item’ for the media, you’re also trying to get readers to click through. This is the one tricky thing about writing PRs. Give them a good reason to click through to your site and see what you have to offer.

By the way, make sure that your press release is keyword optimized! Lots of people forget to do this and it costs them considerable traffic. Just like any other type of web content, keyword optimize and place keywords as near the top and left side as possible.

Where To Submit Your Press Releases

There are several places where you can use your press release. A lot of people put it on their own website, under a page marked ‘news.’ It’ll rank in the SERPs for your keyword, so it’s a good way to get people directly to your site.

You can also submit to press release directories. These are sites that distribute your press releases for you and get them out all over the place. All of them are free but be sure you check out their submission guidelines. Here’s a list of some of the best:

www.pr9.net www.prlog.org www.1888pressrelease.com www.pressexposure.com www.freepressindex.com www.pressbox.co.uk www.thepublish.com www.i-newswire.com www.addpr.com www.only2press.com

You should also submit any press releases you create to all of your social networking and social bookmarking sites. These sites will help you spread the word all over the web. And depending on your business, you might consider submitting them to offline media like local newspapers, radio stations and other media outlets.

Toby Russell offers tried and tested methods to help you succeed on line.Hear my Exclusive Interview with Top Internet marketer revealing His Secrets to start & profit online plus my 94 page popular Free Special Report, available at =>
http://www.startinternetmarketingonline.com

How To Use Yahoo Answers For Massive Traffic Generation

In this article I want to talk about Yahoo Answers. Now when Sam & I fist heard about this we went and tried it and got very little back, in fact lots of people say that Yahoo Answers and other answer sites aren’t great for getting traffic. We then sat back, did a bit of research and spoke to some Internet marketers who we know and trust and started to use the same techniques that we’ll share with you today. So I say that these folks who it hasn’t worked for – you must be doing something wrong.

It’s true that the quality of backlinks from Yahoo Answers may not be the best. And they’re ‘nofollow’ which means that the Google spiders won’t crawl them. But using Yahoo Answers as part of your SEO strategy has one other huge benefit – it helps you establish authority in your niche. It may not boost you in the SERPs, but it gives you highly targeted traffic – in other words, people who will buy.

And if your answers are good, they can show up at the top of the SERPs. That’s the key – providing useful, relevant answers to people’s questions.

How Yahoo Answers Works

The system is really simple. People ask questions and you answer them. Your answers are informative and high quality, and at the end is a link back to your site. When folks are looking for specific information online, they’ll find the question in the search engine. When they read your helpful and authoritative answer, they’ll click on the link to see what else you’ve got.

The first step is to create a Yahoo account if you don’t already have one. Then, get onto Yahoo Answers and search it for questions that pertain to your niche. The search function uses keywords just like a search engine, so try looking for the keywords that you’re targeting. You can also search by category but it takes a bit longer to find relevant questions.

When you find relevant questions that you can answer, give them your best. The asker gets to choose which answer was the most helpful and you want it to be yours. You can also get thumbs ups, Facebook likes and comments. Forget about the backlink – you get to build web cred; and yes, people do read the answers you provide, so you can get traffic there too!

Advanced Search

It helps quite a bit if you used ‘advanced search.’ Choose to see only ‘open’ questions. These are the ones that haven’t been answered yet (‘closed’ questions have been answered, so there’s no point in looking at them).

You can also use advanced search to look for questions by date. If it’s a recent question that was just asked a day or two ago, you can be the first to answer it.

Getting To Level 2

There’s only one tricky thing: When you first start using Yahoo Answers, you can’t leave a clickable link. If you want, you can submit your URL in text format, but don’t expect anybody to click it on. If it’s not easily clickable, people will move on to somewhere else.

In order to leave a clickable link, you have to be ‘Level 2’ and you get there by answering a total of 250 questions. It sounds like a hassle, but it’s not that hard to do at all. You can get your question count up by answering questions in any niche whatsoever; they don’t have to be relevant to your niche. And your answers don’t have to be chosen as the best; just answer 250 random questions and you’re ready for the next level.

One way around this is to hire someone from Fiverr.com and have them answer a bunch of questions for you. Since the topic doesn’t matter, just let them answer whatever they want. But make sure they don’t leave any obnoxious, spammy or totally worthless answers because they’ll be using your account.

How To Level-Up Even More

What if you don’t find enough questions in your niche? Or what if you’ve used them all up and then some? Well, here’s a cool way to game Yahoo Answers. But you’ve got to be really careful or your account will be suspended.

Create several accounts and have them ask questions in your niche. Then, log in as yourself and answer them! Again, this is something you can outsource if you don’t want to take the time to do it yourself. And outsourcing it might be good because your outsourcees will have different IP addresses than yours.

You can also use your own content to come up with questions easily. Look at your articles, blog posts, etc., and take any statement out of them. Turn it into a question, and you’re ready to go. You don’t have to bother racking your brain trying to think of a whole slew of things to ask.

Tips On Using Yahoo Answers

– Stick to your topic or niche. Don’t go all over the map answering all kinds of questions because the whole point is to build authority in your topic.

– If you’re going to do multiple niches, create multiple profiles.

– Use keyword research to find or create questions. Look for low competition keywords because Yahoo Answers questions show up in the SERPs.

– Don’t stop with Yahoo Answers; check out Answer.com, AOL Answers, and Amazon’s Askville as well.

To your continued success

Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line.”Top Internet Marketer Reveals His Secrets” – FREE MP3 Download plus my popular FREE step-by-step 94 page Special Report. Available at =>
http://www.startinternetmarketingonline.com

Niche Specific Forums Can Get You Massive Traffic

Hi there in this article I want to offer you some tips for getting your Internet marketing activities off to a flying start. This time we want to cover off using niche specific forums. Now I know for many beginners out there the idea of posting on forums can be daunting but read on & you’ll see its not difficult or complicated and believe us for Sam & I we’ve found it a great way to establish ourselves – so here goes-give it a try….

Niche specific forums offer a great avenue for traffic and lead generation. Think about it – you’ve got one place that brings together lots of people with a common interest. The key to using niche specific forums effectively is to establish your presence as a helpful participating member and use that to build credibility and authority in your niche.

Finding Niche Specific Forums

It’s incredibly easy to find great forums. Just get onto Google and insert your niche’s name and ‘forums’ into its search field. Another option is to search for your niche and choose the ‘forums’ option on the left-hand menu. However in my personal experience, the first method is much more effective for finding good forums to join. Any good niche forum will be keyword optimized, so it’ll show up in the results.

If you want to find a lot of forums in your niche, you can try a forum directory like Big-Boards.com or BoardReader.com. On these sites, you just enter your niche and it gives you a huge list. It also gives you some stats for each forum. Don’t bother with PageRank or Alexa ranking; instead, look at its ‘user interaction’ stats. This will tell you if there are a lot of people actively using it or not.

It’s also a good idea to look for forums that your niche is part of. For example, if you’re selling treadmills, join weight loss forums. If your site is about worm farming, join organic farming forums. Brainstorm and make a list of all the different niches where your expertise will contribute.

Checking Out Forums

There are a few things to look for when you’re considering forums:

– Do they let you put a live link in the sig file? This is important because when people see your helpful comments, they can easily click on the link at the bottom in your sig file. If they have to navigate through your profile to find it, they’ll be less likely to check it out.

– Are they dofollow? Forums don’t have to be dofollow, but if you want the backlink benefit, make sure the forums you choose are. If they’re nofollow, they won’t get crawled by bots.

– Are there lots of users and are they participating? Forums usually tell you how many people are online. Check to see if there are lots of new threads, lots of users talking, and lots of new content (posts). There’s no point in hanging around in a dead forum.

– Read the rules. Every forum has its own rules about things like how soon you can PM, whether or not you can include URLs in your posts, and so on. Make sure you understand these rules before you make a profile, or it might end up being a waste of time.

How To Use Niche Specific Forums

First, make a profile and link it to your site and everything else you’ve got – your Facebook page, Twitter page, etc. Include in your profile a nice picture of yourself that doesn’t make you look like a serial killer or a giant head (get back from the camera!). Actually if you can, take a nice picture of you outside, smiling and looking like a helpful person that everybody would like to know.

Why is the picture so important? Because you need to be a nice, approachable human being on forums. It’s important to be real. You should also use either your real name or a pen name that looks real.

Most forums have an introductions thread. This is a place for everybody to say ‘hi’ and talk about their interest or involvement in the niche. Once your profile is finished, go to this thread and introduce yourself.

The next step is to get your post count up and start putting your name out there. Get into a daily or almost-daily routine of checking your forums, getting to know regular posters, and making posts. Remember that forums can be a major time waster, so decide exactly how much time you’re going to spend on your niche forums so you don’t take away from other tasks.

Here’s what you should be focusing on:

– Making friends and establishing contacts.

– Participating in discussions.

– Asking questions.

– Helping people – this should be number one.

Here are some things NOT to do:

– DON’T promote yourself, your site or your services. The value you offer on the forum, along with your general coolness and friendliness will do your promoting for you.

– DON’T argue flame, criticize or appear in any other way negative, even if some jerk is asking for it. Stay focused on the reason you’re here – to help people and build credibility.

Joining niche specific forums and participating in them will brand you and your site. It will establish you as an authority in your niche and create a good reputation for you online. If you do it right, it will bring you lots of traffic.

Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Get my FREE MP3 Download Interview With Top Internet Marketer & FREE 94 page Free Special Report –
Available at =>
http://www.startinternetmarketingonline.com

Don’t Be An Internet Marketing Failure

It constantly amazes me how many people start an Internet business with loads of enthusiasm just to give up at the first hurdle. Ok not necessarily at the first but just really do not stick with it. I guess for many it’s about believing all the hype that surrounds all the latest online methods of making money and just being a little bit naive.

Are You A Quitter?

Now believe me I’m not criticising because both Sam & I have been there and on several occasions, yes we’ve been guilty of buying the next ‘big thing’ and got terribly frustrated when it didn’t work or perhaps we didn’t put enough effort in?. We’ve even had occasions when we’ve got so fed up we’ve simply walked away from our online business activities for periods of time ,months and months in some instances.

But you know what brings us back time and time again is the pure fact that we all know there’s a future doing business online without some of the costs/issues of staff and problems associated with running a traditional offline business . The Future? And most importantly online is the real growth area, you only have to look at ebook sales as an example, 200% year on year growth last year alone, look at Kindle – 500 books being added daily, yes daily I kid you not & it only started in August 2010.

So it’s all about work ethic I guess? Well yes to a degree but it’s also about being inspired especially when you’re feeling less than happy with your progress and ready to chuck in the towel.

I want to share 2 things with you

Driven By Necessity or Opportunity?

Firstly I’ve just come back from a great holiday in Turkey, lovely people, great weather, delicious food etc. But here’s the rub low wages and pretty much no welfare payments – so bottom line you don’t work – you don’t eat. That focuses the mind big time!

This Is Work Ethic

Out there you see young lads, not much more than 13 possibly 14 with a set of scales under their arm trying to persuade people to pay to be weighed, others offer shoeshine facilities or selling cheap toys aimed at the many children (see photo) – but the bottom line is they do it all with a smile on their faces. They work hard because they need the money.

Another chap, the manager of a leather shop (a job he’s done for 14 years) works a 14-hour day 10am to midnight. He doesn’t moan about it, the service he offers is amazing – a hand made leather jacket to my measurements in 48 hours and he’s a lovely guy.

Driven By Opportunity (Or You Should Be!)

So why am I telling you all of this? Well these guys do it because without it they and their families wouldn’t eat. We on the other hand have opportunities way above their wildest dreams, and the opportunity to make a substantial living from the comfort of our home and with our pcs.

So finding our own work ethic to create a better life for ourselves, our families should be easy

Don’t you think they feel like giving up – selling shoeshines in 40-degree heat – you bet. But they don’t so certainly nor should you. Keep going, keep focused and eventually your hard work will pay off. Just like the young lads selling ‘weighing’ it must pay for them because you don’t see any middle aged men doing it!

Ok the second thing I want to share is this I always get inspired by Internet marketers who’ve ‘made it’ especially when they are honest about their journey. I was reading an article one such individual wrote and 2 things struck me

1. He’d experienced just like the rest of us “why am I doing this” especially when his wife woke him up at 4am with the imprint of his keyboard on his face when he’d fallen asleep with exhaustion.

2. His comments – do some marketing activity EVERY day, doesn’t matter how big or small but do something. And his philosophy is write some copy each and every day because & here’s the rub, the more you do it the better, faster and most importantly the easier it gets.

He & his business partner have been very helpful to me not least in allowing me to interview one of them about his tactics, methodology and how to make it all hang together.

So finally my message is – keep going; don’t give up even when you feel like it. Believe in yourself and your own abilities, offer real value, but above all else be realistic and smile. You are living an opportunity that many could only ever dream about

To your success

Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line.”Top Internet Marketer Reveals His Secrets” – FREE MP3 Download plus my popular FREE step-by-step 94 page Special Report. Available at =>
http://www.startinternetmarketingonline.com

How To Make Money With Facebook Ads

Now everyone has a view about social networking sites especially Facebook. For most of us Facebook & Twitter, but especially Facebook has been a method of keeping touch with many friends and family members wherever they may be worldwide. But as with any web activity there’s an opportunity to use Facebook in a commercial manner as well

Build ‘You’ as a Brand and more!

Everybody knows about the power of Facebook. Everybody on the planet is on this site and most of them are there daily. Its therefore has become a key ingredient to any successful Internet marketing strategy. There are lots of ways you can use it, building you as a ‘brand’ is just one way however today we’re going to look at another one in particular – Facebook Ads.

Have you noticed yet the ads that pop up on the right side of the screen? And did you notice how much they related to your profile? This is the magic of Facebook Ads. Anyone can create their own Facebook Ads and it’s ridiculously easy to do.

They work in much the same way as Google AdWords. You can choose to pay per impression, pay a monthly fee or pay per click. It takes just a minute to enter in your ad title and body, and then add an image and you’re ready to go.

Closely Target Your Clients

One of the best things about Facebook Ads is that you can perfectly target your market. You can choose any demographic by region, gender, age, education level, interests, or anything else. People on Facebook identify themselves through their profiles. They’re providing that information for you! All you have to do is decide exactly what type of person wants what you’re offering.

Tips On Using Facebook Ads Effectively

Tip No. 1 -When using Facebook Ads, it might be tempting to run your ad in several different countries. But you shouldn’t do this because a country where your ad flops will drag your ad’s rating down. Instead, for each ad pick one country to run it in.

Tip No. 2 -You should also make sure that you fulfil the promise made in the ad. If you’re getting lots of clicks but no sales, this means that somewhere along the line you’re not getting it right. Lots of clicks but no sales means people are checking it out and then realizing it’s not what they thought it was.

Tip No. 3 -Facebook lets you put images on your ads, and this is a must. It makes a huge difference and this has been split tested and proven. After all, Facebook is social media; people want to see who they’re talking to. Don’t forget the social aspect!

Tip No. 4 -It’s tough to say exactly what would be an ‘average’ click thru rate, but you should at least be getting 0.02%, and somewhere around 0.05% or above is much better. If your click thru rate is lower than 0.05%, you might want to tweak the ad a little. Try moving it around, changing the image, and so on. Use that as a benchmark.

Downsides Of Facebook Ads

First of all, click thru rates for Facebook Ads are much lower than those of Google AdWords. These rates have been increasing since the Ads system was introduced in 2008, but they’re still pretty low. And some folks think that they charge too much for too little.

Another downside is that people are on Facebook to socialize, not to buy. This presents a challenge to you, and is a key point – if you use a ‘hard sell’ or very direct sales approach you’ll not only get nowhere but people will ‘actively’ dislike it – remember be social. You really need to grab their attention and offer them something for clicking. Or, again, you have to know how to target your market exactly.

Get In at Ground Level

And finally, Facebook Ads is still new and they’re still working out the kinks. It’s not as effective yet as other ad networks. However, this can also be seen as a good thing. It’s still new, so competition is low. That means that if you get into the game soon and start learning how it works, you can be way ahead of everybody else. So, quit reading and start making those ads!

As with all Internet marketing activity it’s a case of trial and error – try & find your own method of using the Facebook resource to you online business’s benefit. Personally for Sam & I it’s about at the moment building our brand awareness, getting exposure and therefore back links. Our Facebook ad activity has also worked and we’ll be doing more very soon.

Toby Russell offers tried and tested methods to help you succeed on line.Hear his Exclusive Interview with Top Internet marketer revealing His Secrets to start & profit online plus his 94 page popular Free Special Report, available at =>
http://www.startinternetmarketingonline.com