Product Creation Tips – What to Do When You Get Stuck Writing Your E-Book

By Maritza Parra

Many people get stuck trying to write their first Ebook. Many people simply give up on writing something that could become multiple streams of automated income for them. Writing my first Ebook several years ago was actually a very simple process. I developed and perfected this process and now I can write a valuable and content-filled Wbook in a weekend.

An example of what not to do when writing your first Ebook:

“I’ve been writing my Ebook for the last year.”

Usually these people are doing several things wrong.

1. They have no roadmap and just plop themselves in front of their computer screen and stare and the blinking cursor which seems to be screaming C’mon, c’mon gimme something good already…!

2. This person is suffering from a very common disease called Perfectionism Gravatis. I know because I actually first discovered this same disease in myself. To be successful in anything, you must let go of perfectionism because there is no perfect and you must become a recovering perfectionist.

Let me share with you a few tips that make creating your Ebook simple, fun and uncomplicated.

1. Begin with your story. Why and how did you become involved in what you are teaching and sharing? This allows you to build credibility and connect to those people and potential customers who will resonate with you.

2. Create a context for your content. It’s important to be sure you define the basics of your information so people don’t get lost from the beginning. By making it easy for your customer to understand all your information, you are making it easier for them to actually apply it.

3. Create a Why outline of your information. This is 5 – 10 steps, tips or facts about the knowledge, information or process you are teaching. This is the why and what of your information and this part is the framework upon which you will hang the majority of your How information.

4. Now begin filling in the How To information which is your step-by-step process, you particular recipe for what you are teaching.

5. Put it all together. Now take all the information, grab a tape recorder or use a free online recording service and speak your information as if you were teaching it to a real, live person who really needs your information. Have it transcribed, so a few edits and there is your e-book.

Remember, your Ebook is only the beginning. Once you have that, you can turn the same information into all kinds of other, more valuable products you can sell around the world from the comfort of your own home.

And now I would like to invite you to claim your Free Instant Access to my “Easy Product Creation Secrets” Video when you visit From Maritza Parra – The Product Creation Queen and Easy Online Marketing Training

Top 3 Reasons to Write Your First Money Making Ebook Now

By Maritza Parra

Everyone has an expertise of some kind, even if you do not feel that is true at this time. You have knowledge and information that could be helping a certain segment of the population. It’s time to share your gifts, talent and knowledge with the world and create the kind of future you desire. Here are three reasons you should write your money-making Ebook now.

1) You hate your current job.

If you’re unhappy with your present employment, isn’t it a good idea to begin planning your method of escape right now? No better time than the present. An eBook can be the foundation of a stream of income made from the comfort of your own home. No time clock necessary.

2) You might be getting a divorce.

First, I am so sorry to hear that. Second, I know exactly how you must be feeling. This is what happened to me years ago and what got me started on my path to become the Product Creation Queen. I now see what I thought of as my greatest failure was truly a great blessing. I began having panic attacks and doubting everything around me at the time. I began studying meditation and spirituality and I befriended myself again.

Soon I began teaching how I recovered from this devastating event in my life and my first information product business was born. By leveraging the power of the internet, I was even called by Oprah and interviewed on her XM radio show “The Soul Series”

Sharing how I turned my greatest failure into my most shining success has helped me bring hope to many people and let them know that there is life afterwards, and it can be greater than you ever imagined. By putting all my knowledge, my advice and inspiration into Ebooks I also have different streams of automated income so you never have to depend on anyone but yourself for financial security.

3) You got fired.

If you received a pink slip at work, writing an eBook should be something you seriously consider. It’s one of the most inexpensive products to create. If you do it right, you could have your valuable, information-filled eBook completed in one weekend. My first eBook was the beginning of what I now call my “PJs Empire” because I turned that one eBook into audios, videos, a membership site, DVDs and more. I’ve set up these products so they just sit on the internet working for me, day and night.

If you are experiencing any of the above, I urge you to write your first eBook right now. Everyone has an expertise of some kind, even if you do not feel that is true at this time. You have knowledge and information that could be helping a certain segment of the population. It’s time to share your gifts, talent and knowledge with the world and create the kind of future you desire.

“Planning is bringing the future into the present so that you can do something about it now.” – Alan Lakein

And now I would like to invite you to claim your Free Instant Access to my “Easy Product Creation Secrets” Video when you visit From Maritza Parra – The Product Creation Queen and Easy Online Marketing Training

Information Products: 7 Biggest Mistakes Info Marketers Make When Creating a Product

Creating an information product is the first thing most people want to do when they start an online business or transfer their offline business online. Why not? Information products have very low overhead, since they’re developed electronically, and other than time for product creation and formatting, they are pretty simple to create.

However, creating a product is NOT the first thing to do in your online business. Why? Because there is a foundation that needs to be constructed before the product creation process begins. You would never start with the roof when building a house, right? The foundation and support beams need to be in place before you can begin work on the roof. The same principle applies with information product development. Too many people develop a product without doing any of the research necessary to determine the need for their product.

Here are the 7 biggest mistakes information marketers make when creating a product:

1. Haven’t chosen a niche or a target market. Trying to sell a product to everyone will never work. It’s only when you target a specific market or a specific niche that you will find success online. It’s so much easier to market to a specific group of people or a specific industry than targeting everyone online. Pick a niche or a target market that is familiar to you, either because you’re passionate about it or because you have experience in that marketplace.

2. Failure to understand the major problems of your target market. What keeps your target market awake at night, either in fear or in joy? By getting a handle on the problems and interests of your target market, you get a much better understanding of what will cause them to buy. Typically, consumers are triggered by three emotions to make a purchase. Will your product save them time, money, or effort? If so, you’re headed in the right direction.

3. Have no traffic to your site. Just because you put up a web site doesn’t mean that visitors will show up en masse. You must have a traffic generation plan in place to ensure that people see what you are offering. How do you generate traffic? With your ezine, blog, article marketing, podcasting, video, radio show, strategic alliances, hosting teleclasses or webinars…and that’s only the tip of the marketing list. People won’t magically find your site — you have to create a strategy to drive them there.

4. Have no list and no email marketing system. The money is really in the list, provided the list contains members of your target market. When you engage in the traffic generation strategies described above, be sure that you have a way to capture your visitor’s contact info, thus creating your email marketing list. If you capture their mailing address as well, you can take your marketing offline to direct mail.

5. Lack of relationship with your list. People buy from those whom they like, know and trust, whether they’re doing business online or off. However, when you’re online, you don’t have the ability to get to know someone face-to-face at networking or association meetings. So, you have to create that relationship virtually. Put your headshot in your blog and ezine header. Write great content about your specialty in a conversational tone. Share what’s going on in your life in your ezine or on social networking sites. Be helpful and answer questions on industry discussion forums. Visit industry blogs and post relevant comments.

6. Inability to purchase what you’re selling. The worst thing you can do when you’re selling something online is to make it difficult for people to purchase from you. The cleanest and easiest way to make purchasing easy is to get a merchant account and a shopping cart system. You can use Paypal as your payment system, but you have to ensure that it is set up properly so that your customer is able to immediately access the info product she has purchased.

7. Lack of research on competitive products. I think it’s always helpful to research what your competitors are offering and the price points at which the products are being offered. This information can help you determine the market saturation for this info as well as give you pricing guidelines. In fact, you may discover a superior product that already exists, and instead of reinventing the wheel, you decide to become an affiliate marketer for that product rather than try and create it on your own.

Bonus tip: Lack of content. The #1 reason that info marketers don’t create products is because they lack content. When faced with the task of creating a product from scratch, the entire project becomes overwhelming and it falls through the cracks. However, if you’re in the habit of regularly creating new content via the articles you write for your ezine and the posts you submit to your blog, in just a few months you have enough content to easily begin repurposing into products.

Make sure your foundation is solid before proceeding with product creation. By creating a solid foundation first, you have just enhanced your possibility of success by a factor of 10.

Discover how to stop the client chase and massively increase your online visibility with my free report, Cash in With Content, at

How To Make Money With Viral Advertising and Marketing

If you ask any Internet Marketer online they’re going to tell you that the most difficult thing for them to do is get traffic to their sites. A thing that may surprise you is that the majority of individuals who get started in Internet Marketing and advertising wind up failing due to a lack of traffic. Needless to say there is one strategy of generating traffic and cash which has been proven to work again and again for many people. Viral advertising and marketing is what we are speaking about and also a wonderful way to make sure you’re acquiring the traffic you need. Below you are going to find some information that can help you get started with this kind of marketing and advertising.

You need to begin by producing yourself an E book and you will also want to make sure that the E books topic is the same topic as your internet site. For instance, in case you are in the weight loss niche you can simply create an E book offering tips on how to lose some weight. By placing website links or affiliate links throughout this guide, you will have the ability to begin obtaining traffic right from the E book that you’re going to be giving away. Not everyone has their own website and for individuals who only promote affiliate links you can actually just use those in your E book. Actually, by filling your E book with various affiliate links, you will end up having multiple programs that you are promoting that you could make money from.

After your E book is developed and loaded with your links, you just give it away to anybody who wants it and make sure you tell the individuals you give it to that they have the right to give it to who they want to as well. Now comes the tricky part of getting this out to the public, and one technique that individuals use to do this is to simply set up a web page with the download link for that book. If you are able to actually give this to E book away to someone who has an enormous e-mail list in the weight loss niche, your hope is that this one person would offer this to their entire list. As more and more people begin giving this E book away to people they know, you will find that in no time at all this simple E book could end up in the hands of millions.

You may also want to give some thought to making this a re-brandable E book, as this will give folks an incentive to give it away mainly because they’re able to actually make money with it. The way this is done is by setting up the E book so that the individuals who receive it can in fact replace a few of your links with their links, giving them a chance to make cash. Needless to say you want to ensure that you keep a number of your links in the E book as well. Mainly because you are going to be giving these folks the opportunity to make cash, they are going to be more than happy to pass on this E book to as many folks as they’re able to.

Although you are able to find other methods for starting your own viral advertising and marketing campaign, the technique above works great. If you’re searching for further information on viral advertising and marketing, using one of the major search engines will be able to offer you more information.