By Winston Takeda
For most people, business is straightforward. Create a product that has demand. Come up with a good offer, put your product in front of as many people as possible. Rinse, repeat. If you make money, you’re doing good. If you aren’t, then you’ve got to change things up. What to change? Since most people are loathe to change their products, they change their marketing. The secret is that there are many, many more methods of marketing than most people realize. For online marketing, there is PPC, and organic traffic. This is all that most people consider. But in reality, there are many, many more.
Viral videos are seen by millions of people. Nobody knows when they’ll hit. But did you know that you can use these to your advantage? Just contact the owner of the video, and ask them if they’d let you re-brand it. This means taking the video, putting your ad on the front of it, and then republishing it. While this isn’t a long term strategy, at least for any one individual video, it can get your name out in front of hundreds of millions of people.
Social networks are a virtual goldmine. Everybody has a certain number of friends, and all of those people have a certain number of friends. If you get a message out, and it’s passed on by only a small percentage of these “friends,” then you’ll have your message in front of millions of people in no time.
Twitter parties are fantastic. It’s easy to get plenty of followers if you put in the effort. Once in a while, you can hold parties on Twitter. This is when plenty of people plan to meet online at once, and then simply tweet away. Since everybody has tons of followers, you can quickly get your message out there. The best part about this is that’s it’s totally free.
Giving away a free product can do wonders for your business. Many people are worried about this, as they are just barely making a profit as it is. But it can generate a lot of new customers, as most people buy things from people that they know and trust. And giving away free products is a great way to generate this trust.
When you start to think outside the box, you’ll be amazed how many interesting marketing ideas you can come up with. Just keep trying out different things, and you will have expanded your online presence before you know it.
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