Talk to Your People, People


Well, let’s put it this way: There’s nothing wrong with using free conference lines for your teleseminar. I mean, the most important thing is that you get on the line and talk to people. Pick up the phone and share, teach, sell, preach, do whatever you do. Let them hear your voice, feel that you are a real human being, and sense your good nature and trustworthiness.

But here in this post, I want to go a little further with some more powerful strategies.

What’s Worse Than…

What’s worse than scheduling an event and no one showing up?

One person showing up!

Ooooh.  That’s rough.  It can really get you down when attendance is low.  I know.  But there is one simple tweak that can really increase attendance.

The Tweak That Builds Attendance

People are much more likely to show up for your event if all they have to do is click a button.  Yes, in this rapidly evolving, low-attention-span culture, dialing a phone is just too much to ask sometimes.

But the common alternative to a teleseminar is the webinar. And while it’s only a click for your participants, it’s quite a bit of work for you.

Goldilocks tried to Give a Webinar

It was simply too much work for her.  “It’s too hard!” she said.  It was okay for special occasions, but not as standard fare.  Just like Goldilocks, you too might have wanted to connect with your people.  Teach them a part of what you do so that they certainly want more and they become your customers and clients.  But webinars can take a lot of preparation. 🙁

Webcasting is “Just Right”

That’s where webcasting comes in.

  • You can talk into your phone or the computer
  • Your participants can listen on the phone or computer (or any other device)
  • You can use slides if you like, but you don’t have too.
  • You have lots of ways to personalize the experience for your people and it’s easy.

You can go the easy route or the hard route but here are 3 things to consider:

  • Is your audience international? (It should be!)
    • When you invite the people on your list to join in on a call, you need an option without long distance charges.  This is one of the great benefits of webcasting which lets your audience stream the audio.  All they need is an internet connection.  Then your free call is really free.
  • Do you want a lot of participation?  
    • If so, you’ll probably prefer to have participants on the phone line.  This way you can talk in real time.  But if you’ve got people who opt for the webcast, be sure to include a space where they can enter their comments and questions so that you can include them in the conversation.
  • Is your event free or paid?
    • If it’s free, be sure to put it behind an optin page.  In other words, even though the event is free, “charge” an email address for admission.  This way you can send reminders so people remember to show up. And of course you always want to be list building anyway.
    • If it’s a paid event, make it password protected and after payment all you need to give people is the link and the password. (And of course, get their email addresses too!)

You can get started for $1.  Here’s the plan:

Give a webcast once a week for the 3 weeks of your $1 trial period.

Keep track of:

  1. How many people join by phone vs. webcast
  2. How many people come during the day vs. evening in your time zone.
  3. How many people get added to your list.

It’s an invaluable tool that you kind of start to take for granted once you use it for a while.  But you never want to be without it because building relationships is what makes all the difference in your launches and business in general.